UNDER ARMOUR - Project Rock
→ Campaign Branding
→ Design Direction
In collaboration with Seven Bucks Creative, Dwayne Johnson's communications agency, I assisted in the creative campaign for his Spring/Summer launch with Under Armour. My role involved defining the art and design direction in partnership with acclaimed photographer Ture Lillgravin. Furthermore, I provided consultation to the Project Rock women's team, contributing to the design language and inspiring their SS18 clothing line.
