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→ Design Direction
→ Branding
→ Copywriting
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Coral is a multidisciplinary creative from NYC, now based in London. With a background in culturally-driven Creative Direction, she’s led standout work for global brands including Monzo, Depop, Adidas, Diesel, and Under Armour by Dwayne Johnson, always championing creativity and individual storytelling.
At Monzo, a digital bank known for its cutting-edge features, customer-first ethos, and crowd-powered innovation, Coral has made a significant impact. Her responsibilities include building and cultivating an internal Creative Studio, uniting brand writers and designers under one roof. She oversees product launches, activations, partnership campaigns, growth assets, photoshoots, and video shoots, including agency collaboration. She also leads the creative direction across the board—setting the global brand guidelines, launching new products, ideating with product teams on how to bring brand delight into the product experience, and concepting bold, impactful work.
As Creative Director at Depop for over three years, she played a pivotal role in transforming the London-based fashion tech startup into a global Gen Z cultural phenomenon. Her leadership helped expand the brand into the US market, generating massive impact and inspiring a new wave of young entrepreneurs and creatives.
Chief Creative Officer at Playground, an experiential Web3 platform connecting subcultural communities around the world. She harnessed emerging tech to drive cultural growth, all while staying hands-on across Design, UX/UI, Marketing, Strategy, Branding, and Creative Direction.
Among her notable achievements, Coral won and directed a global campaign for Adidas Athletics, working with athletes like Gareth Bale and James Harden to spotlight the importance of mental resilience in sports.
Outside of her commercial work, Coral is a true creative polymath. She’s an avid motorcyclist, a leather designer for GARVEYSTUDIOS, and a published photographer featured in magazines such as Bad to the Bone, PAP Magazine, and Infringe. Her global journey—having lived in NYC, San Francisco, Paris, Madrid, Berlin, and now London—fuels her expansive worldview and cultural insight.
Additional Work:
[Photography]