Samsung Galaxy Tab S7 FE TV Spot

→ Creative Direction

In partnership with BBH NYC and Samsung Korea, we embarked on a creative journey to develop a delightful campaign titled 'Twirl.' Our mission was to infuse a vibrant back-to-school ambiance and showcase Samsung's new Galaxy S Pen, designed for the latest Galaxy Tablet. This project was a joyful endeavor as we scoured the UK and Europe to discover world champion Pen Twirlers, a captivating art form in its own right. Guided by the talented director, Pierre Dupaquiere, from the esteemed Grammy award-winning team, We are From LA, we breathed life into this whimsical concept.