→ Creative Direction
→ Design Direction
→ Branding
→ Copywriting
→ Strategy
→ Design Direction
→ Branding
→ Copywriting
→ Strategy
↓ ↓ ↓ ↓ ↓ WORK ↓ ↓ ↓ ↓ ↓
PROJECT:
→ Creative Direction
→ Branding
→ Design direction
→ UX/UI Design
→ Motion Graphics
→ Strategy
→ Business Dev
→ ALL Photography
→ Directing + Editing
→ Creative Direction
→ Branding
→ Design direction
→ UX/UI Design
→ Motion Graphics
→ Strategy
→ Business Dev
→ ALL Photography
→ Directing + Editing
Monzo Bank
Monzo: Global Creative Director
As Creative Director, I lead the strategic vision and execution of Monzo’s brand across design, writing, marketing, and product. I’ve established the foundations of a unified Creative Studio by aligning cross-functional teams, assessing creative strengths, and setting clear systems for visual and tonal consistency.
I worked closely with the internal design team to build and our brand book, ensuring clarity and consistency in how Monzo shows up across every touchpoint.
I direct and oversee high-impact campaigns in collaboration with internal teams and external agencies — from concept development and storyboarding to photoshoot direction and final delivery — ensuring all creative output reflects our evolving brand. This includes concepting and directing photography campaigns, and personally illustrated over 80 complex illustrations for The Book of Money by Monzo in collaboration with Penguin Books — now featured on Waterstones’ homepage for pre-sale.
I collaborate with Growth, Product, and Strategy to align messaging and visuals, introducing scalable practices like creative storyboards and messaging frameworks to enhance clarity and impact.
I support global expansion efforts (including the US market), lead creative strategy for key product initiatives such as Business Banking, 1p Savings, and Under 16s, and drive asset development for launches. I also play a key role in managing external partners, mentoring creative talent, and fostering a culture of shared vision and innovation through initiatives like Lunch & Learns and brand system rollouts.
As Creative Director, I lead the strategic vision and execution of Monzo’s brand across design, writing, marketing, and product. I’ve established the foundations of a unified Creative Studio by aligning cross-functional teams, assessing creative strengths, and setting clear systems for visual and tonal consistency.
I worked closely with the internal design team to build and our brand book, ensuring clarity and consistency in how Monzo shows up across every touchpoint.
I direct and oversee high-impact campaigns in collaboration with internal teams and external agencies — from concept development and storyboarding to photoshoot direction and final delivery — ensuring all creative output reflects our evolving brand. This includes concepting and directing photography campaigns, and personally illustrated over 80 complex illustrations for The Book of Money by Monzo in collaboration with Penguin Books — now featured on Waterstones’ homepage for pre-sale.
I collaborate with Growth, Product, and Strategy to align messaging and visuals, introducing scalable practices like creative storyboards and messaging frameworks to enhance clarity and impact.
I support global expansion efforts (including the US market), lead creative strategy for key product initiatives such as Business Banking, 1p Savings, and Under 16s, and drive asset development for launches. I also play a key role in managing external partners, mentoring creative talent, and fostering a culture of shared vision and innovation through initiatives like Lunch & Learns and brand system rollouts.
↓ ↓ ↓ ↓ ↓ ADDITIONAL WORK ↓ ↓ ↓ ↓ ↓