DEPOP X RALPH LAUREN
I spearheaded a legendary collaboration project with Ralph Lauren, a brand renowned for its timeless fashion, aiming to celebrate vintage apparel at RL's Flagship New Bond Street store. We curated an exclusive display of second-hand and rare vintage Ralph Lauren items sourced from Depop Sellers, showcased both in-store and across the captivating windows. In collaboration with MusaFilms, we directed engaging video content that brought to life the stories of three Depop RL Curators, immersing visitors in a 360-degree experience. The event, set in the heart of Soho, offered an unforgettable night featuring celebrities, libations, and a unique shopping experience. My role extended to directing the photoshoot and video production, as well as overseeing the interior design, where Depop made a significant takeover within the space
↓ ↓ ↓ Depop Explore Page featuring RL X Depop Collab
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↓ ↓ ↓ OVER 400 MILLION MEDIA IMPRESSIONS ↓ ↓ ↓
Richard Quinn X Depop
Working with Designer Maartje Smolders, we created a digital campaing to promote Richard Quinn X Depop’s exclusive collaboration.