→ Creative Direction
→ Design Direction
→ Branding
→ Copywriting
→ Strategy
→ Design Direction
→ Branding
→ Copywriting
→ Strategy
↓ ↓ ↓ ↓ ↓ WORK ↓ ↓ ↓ ↓ ↓
PROJECT:
→ Art Direction
→ Campaign Branding
→ Design Direction
→ Art Direction
→ Campaign Branding
→ Design Direction
DIESEL: BE STUPID GLOBAL CAMPAIGN
Embarking on the artistic direction for Diesel's groundbreaking 'Be Stupid' campaign was an exhilarating journey. Collaborating with the innovative minds at Anomaly, under the leadership of Mike Bryne and Kevin Lyons, we orchestrated a 360 Global Campaign that seamlessly integrated Print, OOH, and Digital elements. This visionary endeavor, directed by me, garnered acclaim on a global scale, securing multiple awards, including the prestigious Grand Prix at Cannes. Steering the helm for the campaign's second season, I collaborated with renowned fashion photographer Kristin Vicari, crafting a visual narrative that pushed boundaries and left an indelible mark in the world of advertising and creativity.
Creative Direction + Design for all imagery and concepts for Diesel Be Stupid product catalogues and manifesto.
↓ ↓ ↓ ↓ ↓ ↓ MORE WORK BELOW ↓ ↓ ↓ ↓ ↓ ↓