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PROJECT:
→ Creative Direction
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→ Creative Direction
→ Branding
→ Design direction
→ Interior Design
DEPOP X RALPH LAUREN
I spearheaded a legendary collaboration project with Ralph Lauren, a brand renowned for its timeless fashion, aiming to celebrate vintage apparel at RL's Flagship New Bond Street store. We curated an exclusive display of second-hand and rare vintage Ralph Lauren items sourced from Depop Sellers, showcased both in-store and across the captivating windows.
In collaboration with MusaFilms, we directed engaging video content that brought to life the stories of three Depop RL Curators, immersing visitors in a 360-degree experience. The event, set in the heart of Soho, offered an unforgettable night featuring celebrities, libations, and a unique shopping experience. My role extended to directing the photoshoot and video production, as well as overseeing the interior design, where Depop made a significant takeover within the space.
In collaboration with MusaFilms, we directed engaging video content that brought to life the stories of three Depop RL Curators, immersing visitors in a 360-degree experience. The event, set in the heart of Soho, offered an unforgettable night featuring celebrities, libations, and a unique shopping experience. My role extended to directing the photoshoot and video production, as well as overseeing the interior design, where Depop made a significant takeover within the space.
DEPOP X RALPH LAUREN TAKEOVER
A temporary space in the London's New Bond Street Ralph Lauren boutique that will present more than 150 of the pieces found on Depop, the others being directly accessible online. On the agenda? A Polo By Ralph Lauren belt with western details from 1990, a Polo Jeans Company red puffer jacket or even a Ralph Lauren Golf printed polo shirt. Additionally, for the Ralph Lauren x Depop collab, the filmmaker Musa produced a mini-documentary revealing the history of each of the pieces. To sum up, it's our own Ralph Lauren thrift store.
↓ ↓ ↓ Depop Explore Page featuring RL X Depop Collab ↓ ↓ ↓
↓ ↓ ↓ OVER 400 MILLION MEDIA IMPRESSIONS ↓ ↓ ↓
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