→ Creative Direction
→ Design Direction
→ Branding
→ Copywriting
→ Strategy
→ Design Direction
→ Branding
→ Copywriting
→ Strategy
↓ ↓ ↓ ↓ ↓ WORK ↓ ↓ ↓ ↓ ↓
DEPOP LIVE NYC TAKEOVER:
→ Spacial Design
→ Installation
→ Campaign Branding
→ Motion Graphics
→ Activations
→ Window Displays
Depop made a spash in the US with an incredible IRL weekened takeover featuring dj sets by Heron Preston, Gully Guy Leo,No Sesso, Aja the Queen, Maliibu Mitch and more. We invited Depop sellers from around the country to bring their best to the open market. Music, artist installations, panels and workshops kept shoppers entertained, too. On Saturday afternoon, DIY fashion guru Left Hand LA led a workshop on sewing patches, while the evening brought Everybody.World founder Iris Alonzo to host a panel on transparency, sustainability and activism in the fashion industry with designers Nicole McLaughlin, Heron Preston and Deputy Commissioner of Recycling and Sustainability, Bridget Anderson, from the NYC Department of Sanitation. On Sunday, there was screenprinting with Sonya Sombreuil of Come Tees and Raga hosted a panel on how to build a successful business featuring photographer Tyler Mitchell, Instagram style star Gully Guy Leo and Bella McFadden, also known as Internet Girl and the unofficial poster child of Depop.
↓ ↓ ↓ ↓ ↓ DEPOP LIVE CAMPAIGN DESIGN ↓ ↓ ↓ ↓ ↓
Directing Depop Live, I collaborated closely with Depop designers and motion designers to craft a captivating glimpse into our online realm. Together, we fashioned a dynamic frame that unfolds to showcase our top sellers, offering a unique and engaging window into the vibrant Depop community.
↓ ↓ ↓ ↓ ↓ DEPOP LIVE INTERIOR DESIGN ↓ ↓ ↓ ↓ ↓
Oversight of all Spacial Design + Installation + Campaign Graphics + Motion Graphics + Activations within the space, Window displays.
↑ ↑ ↑ The Depop Community ↑ ↑ ↑
Including Gully Guy Leo, Herron Preston, Ugly Worldwide.
Including Gully Guy Leo, Herron Preston, Ugly Worldwide.
We had the incredible oppportunity to invite our top sellers from all over America and the UK to join in our weekend long popup. Here the top sellers sold their garms at our marketplace, and were able to meet eachother face to face for the first time. The energy was palpable.
↑ ↑ ↑ Campaign Photography of our featured Depop Sellers ↑ ↑ ↑
↓ ↓ ↓ ↓ ↓ DEPOP LIVE CAMPAIGN VIDEO RECAP ↓ ↓ ↓ ↓ ↓
↓ ↓ ↓ ↓ ↓ DEPOP LIVE CAMPAIGN VIDEO SPOTLIGHT ↓ ↓ ↓ ↓ ↓
↓ ↓ ↓ ↓ ↓ DEPOP LIVE CAMPAIGN DESIGN ↓ ↓ ↓ ↓ ↓
↓ ↓ ↓ ↓ ↓ DEPOP LIVE WILDPOSTING TAKEOVER ↓ ↓ ↓ ↓ ↓
Exciting Wildposting surrounding New York City Streets promoting our three day takeover event.
↑ ↑ ↑ Featured in Publications Worldwide: [Hypebeast] [Fashionista] [Flaunt] [WWD] ↑ ↑ ↑
↓ ↓ ↓ ↓ ↓ ADDITIONAL WORK BELOWN ↓ ↓ ↓ ↓ ↓