[Coral Garvey is a multidiciplinary creative living in London.]

→ Creative Direction
→ Design Direction
→ Branding
→ Copywriting
→ Strategy


↓ ↓ ↓ ↓ ↓ WORK ↓ ↓ ↓ ↓ ↓


Coral Garvey
︎
PROJECT:

→ Creative Direction
→ Branding
→ Design direction
→ UX/UI Design
→ Motion Graphics
→ Strategy
→ Business Dev
→ ALL Photography
→ Directing + Editing
Monzo Bank
Monzo: Global Creative Director

As Creative Director, I lead the strategic vision and execution of Monzo’s brand across design, writing, marketing, and product. I’ve established the foundations of a unified Creative Studio by aligning cross-functional teams, assessing creative strengths, and setting clear systems for visual and tonal consistency.

I worked closely with the internal design team to build and our brand book, ensuring clarity and consistency in how Monzo shows up across every touchpoint.

I direct and oversee high-impact campaigns in collaboration with internal teams and external agencies — from concept development and storyboarding to photoshoot direction and final delivery — ensuring all creative output reflects our evolving brand. This includes concepting and directing photography campaigns, and personally illustrated over 80 complex illustrations for The Book of Money by Monzo in collaboration with Penguin Books — now featured on Waterstones’ homepage for pre-sale.

I collaborate with Growth, Product, and Strategy to align messaging and visuals, introducing scalable practices like creative storyboards and messaging frameworks to enhance clarity and impact.

I support global expansion efforts (including the US market), lead creative strategy for key product initiatives such as Business Banking, 1p Savings, and Under 16s, and drive asset development for launches. I also play a key role in managing external partners, mentoring creative talent, and fostering a culture of shared vision and innovation through initiatives like Lunch & Learns and brand system rollouts.


















↓ ↓ ↓ ↓ ↓ ADDITIONAL WORK ↓ ↓ ↓ ↓ ↓
PROJECT:

→ Creative Direction
→ Branding
→ Design direction
→ UX/UI Design
→ Motion Graphics
→ Strategy
→ Business Dev
→ ALL Photography
→ Directing + Editing
PLAYGROUND: Branding [UX-UI]
Playground: The Platform

As the Chief Creative Officer, I actively immersed myself in the world of design. Collaborating closely with Nico Barnett, our Head of Product, and the talented UX design team, I meticulously curated the homepage experience, user flow for our superpowered app, and conceptualized the platform's overall branding.

My hands-on approach extended to utilizing Premier Pro and Adobe Software, where I personally handled the shooting, editing, and design of all video content and photographic stills featured across the website.

Collaborating closely with every member of the executive team and external consultants, I played a pivotal role in shaping our strategy, refining product features, exploring new technologies, and overseeing the production process. Additionally, a key aspect of my role involved providing oversight to the design team, ensuring a seamless integration of creative elements into our overall product vision.

This dynamic engagement with strategy, technology, and production management added an exciting dimension to my  responsibilities.

PlaygroundApp.com


















↓ ↓ ↓ ↓ ↓ ADDITIONAL WORK ↓ ↓ ↓ ↓ ↓
PROJECT:
→ Creative Direction
→ Branding
→ Design direction
→ Motion Graphics

→ Strategy
→ Business Dev
→ ALL Photography
→ Directing + Editing
PLAYGROUND BRAND
At its essence, Playground's style revolves around fostering a genuine sense of community. Rooted in authenticity, we capture real moments, real people, genuine events, and authentic emotions. Our photography features real friends of Playground, snapshots from the actual events we've hosted, and our social media serves as the canvas to spotlight these extraordinary individuals.

I personally set the tone for Playground’s brand, design direction, art direction and photography, I took on the role of shooter, editor, and storyteller, ensuring that each image reflects the true spirit of Playground.














↓ ↓ ↓ ↓ ↓ ADDITIONAL WORK ↓ ↓ ↓ ↓ ↓

PROJECT:
→ Creative Direction
→ Events
→ Design direction
→ Motion Graphics
→ Strategy
→ Business Dev
→ ALL Photography
→ Directing + Editing
LONDON TOKEN 2049: PLAYERS COLLIDE
On the occasion of London’s NFT NYC and Token 2049, the Web3 platform Playground and legendary vintage store Dunno Curated joined forces with Jivomir Domoustchiev and RED-EYE for a multi-community event breaking through the metaverse and London’s vibing atmosphere of Soho’s Martinez.

Bringing together the new and next generation of creators, the event was a collision between IRL & URL communities extending the value of human interaction and cultural exchange in a phygital decentralised open environment.

From High Fashion avatars posing and dancing to the horizon in Spatial, full-live performances, and a phygital NFT hoodie, we collectively showcased the visions of creators by diving in a multiverse of artworks to the metaverse and back.

RED-EYE met the grandiose array of talents who collaboratively brought the event to life and animated the space throughout an evening of fifth-dimensional fun and artistry.








↓ ↓ ↓ LONDON TOKEN 2049: PLAYERS COLLIDE  ↓ ↓ ↓
Promo Video for Playground’s incredible immersive event.








↓ ↓ ↓ LONDON TOKEN 2049: PLAYERS COLLIDE  ↓ ↓ ↓
Partnering with Red Eye World, the first ever Metaversal magazine, we built a custom space within Spatial.io, a living breathing active galery space, featuring all of our 8 artists. Here you can walk around the art, watch videos, dance with gigantic Avatars designed by Jivomir Domoustchiev, and join the live stream during our event.









↓ ↓ ↓ LONDON TOKEN 2049: PLAYERS COLLIDE  ↓ ↓ ↓
Red Eye World Recap and interviews with the artists. Read the interviews here at RedEye







↑ ↑ ↑ Playground brought together the new and next generation of creators. ↓ ↓ ↓
This event was a collision between IRL & URL communities extending the value of human interaction and cultural exchange in a phygital and decentralised open environment. We invited 8 artists form multiple disciplines form around the world to showcase their work for our event IRL and in the Red Eye World Metaverse gallery.












↓  ↓  ↓ We created an AR interactive hoodie for our event ↓ ↓ ↓
Partnering with two incredible 3d designers, we created a  phygital hoodie, one to wear IRL and one to wear in the Metaverse. Point your phone to the QR code located on the back and you can magically see the hoodie come to live.













↓  ↓  ↓ The Playground Community ↓ ↓ ↓








↓ ↓ ↓ ↓ ↓ ↓ MORE WORK BELOW ↓ ↓ ↓ ↓ ↓ ↓




PROJECT:
→ Creative Direction
→ Branding
→ Design

→ Strategy
→ All Photography
PLAYGROUND ZINE
To gain momentum within our community, we launched our first digital and physical magazine. In our first issue, we had the opportunity to share what Playground stands for, our brand ethos, how to utilize our pro tools with ease, and highlight a few of our global events, and share community stories.









↓ ↓ ↓ Full spreads of the Playground Zine ↓ ↓ ↓














↓ ↓ ↓ ↓ ↓ ↓ MORE WORK BELOW ↓ ↓ ↓ ↓ ↓ ↓