→ Creative Direction
→ Design Direction
→ Branding
→ Copywriting
→ Strategy
→ Design Direction
→ Branding
→ Copywriting
→ Strategy
↓ ↓ ↓ ↓ ↓ WORK ↓ ↓ ↓ ↓ ↓
PROJECT:
→ Creative Direction
→ Branding
→ Design direction
→ UX/UI Design
→ Motion Graphics
→ Strategy
→ Business Dev
→ ALL Photography
→ Directing + Editing
→ Creative Direction
→ Branding
→ Design direction
→ UX/UI Design
→ Motion Graphics
→ Strategy
→ Business Dev
→ ALL Photography
→ Directing + Editing
PLAYGROUND: Branding [UX-UI]
Playground: The Platform
As the Chief Creative Officer, I actively immersed myself in the world of design. Collaborating closely with Nico Barnett, our Head of Product, and the talented UX design team, I meticulously curated the homepage experience, user flow for our superpowered app, and conceptualized the platform's overall branding.
My hands-on approach extended to utilizing Premier Pro and Adobe Software, where I personally handled the shooting, editing, and design of all video content and photographic stills featured across the website.
Collaborating closely with every member of the executive team and external consultants, I played a pivotal role in shaping our strategy, refining product features, exploring new technologies, and overseeing the production process. Additionally, a key aspect of my role involved providing oversight to the design team, ensuring a seamless integration of creative elements into our overall product vision.
This dynamic engagement with strategy, technology, and production management added an exciting dimension to my responsibilities.
PlaygroundApp.com
As the Chief Creative Officer, I actively immersed myself in the world of design. Collaborating closely with Nico Barnett, our Head of Product, and the talented UX design team, I meticulously curated the homepage experience, user flow for our superpowered app, and conceptualized the platform's overall branding.
My hands-on approach extended to utilizing Premier Pro and Adobe Software, where I personally handled the shooting, editing, and design of all video content and photographic stills featured across the website.
Collaborating closely with every member of the executive team and external consultants, I played a pivotal role in shaping our strategy, refining product features, exploring new technologies, and overseeing the production process. Additionally, a key aspect of my role involved providing oversight to the design team, ensuring a seamless integration of creative elements into our overall product vision.
This dynamic engagement with strategy, technology, and production management added an exciting dimension to my responsibilities.
PlaygroundApp.com
↓ ↓ ↓ ↓ ↓ ADDITIONAL WORK ↓ ↓ ↓ ↓ ↓
PROJECT:
→ Creative Direction
→ Branding
→ Design direction
→ Motion Graphics
→ Strategy
→ Business Dev
→ ALL Photography
→ Directing + Editing
→ Creative Direction
→ Branding
→ Design direction
→ Motion Graphics
→ Strategy
→ Business Dev
→ ALL Photography
→ Directing + Editing
PLAYGROUND BRAND
At its essence, Playground's style revolves around fostering a genuine sense of community. Rooted in authenticity, we capture real moments, real people, genuine events, and authentic emotions. Our photography features real friends of Playground, snapshots from the actual events we've hosted, and our social media serves as the canvas to spotlight these extraordinary individuals.
I personally set the tone for Playground’s brand, design direction, art direction and photography, I took on the role of shooter, editor, and storyteller, ensuring that each image reflects the true spirit of Playground.
I personally set the tone for Playground’s brand, design direction, art direction and photography, I took on the role of shooter, editor, and storyteller, ensuring that each image reflects the true spirit of Playground.
↓ ↓ ↓ ↓ ↓ ADDITIONAL WORK ↓ ↓ ↓ ↓ ↓
PROJECT:
→ Creative Direction
→ Events
→ Design direction
→ Motion Graphics
→ Strategy
→ Business Dev
→ ALL Photography
→ Directing + Editing
→ Creative Direction
→ Events
→ Design direction
→ Motion Graphics
→ Strategy
→ Business Dev
→ ALL Photography
→ Directing + Editing
LONDON TOKEN 2049: PLAYERS COLLIDE
On the occasion of London’s NFT NYC and Token 2049, the Web3 platform Playground and legendary vintage store Dunno Curated joined forces with Jivomir Domoustchiev and RED-EYE for a multi-community event breaking through the metaverse and London’s vibing atmosphere of Soho’s Martinez.
Bringing together the new and next generation of creators, the event was a collision between IRL & URL communities extending the value of human interaction and cultural exchange in a phygital decentralised open environment.
From High Fashion avatars posing and dancing to the horizon in Spatial, full-live performances, and a phygital NFT hoodie, we collectively showcased the visions of creators by diving in a multiverse of artworks to the metaverse and back.
RED-EYE met the grandiose array of talents who collaboratively brought the event to life and animated the space throughout an evening of fifth-dimensional fun and artistry.
Bringing together the new and next generation of creators, the event was a collision between IRL & URL communities extending the value of human interaction and cultural exchange in a phygital decentralised open environment.
From High Fashion avatars posing and dancing to the horizon in Spatial, full-live performances, and a phygital NFT hoodie, we collectively showcased the visions of creators by diving in a multiverse of artworks to the metaverse and back.
RED-EYE met the grandiose array of talents who collaboratively brought the event to life and animated the space throughout an evening of fifth-dimensional fun and artistry.
↓ ↓ ↓ LONDON TOKEN 2049: PLAYERS COLLIDE ↓ ↓ ↓
Promo Video for Playground’s incredible immersive event.
↓ ↓ ↓ LONDON TOKEN 2049: PLAYERS COLLIDE ↓ ↓ ↓
Partnering with Red Eye World, the first ever Metaversal magazine, we built a custom space within Spatial.io, a living breathing active galery space, featuring all of our 8 artists. Here you can walk around the art, watch videos, dance with gigantic Avatars designed by Jivomir Domoustchiev, and join the live stream during our event.
↓ ↓ ↓ LONDON TOKEN 2049: PLAYERS COLLIDE ↓ ↓ ↓
Red Eye World Recap and interviews with the artists. Read the interviews here at RedEye
↑ ↑ ↑ Playground brought together the new and next generation of creators. ↓ ↓ ↓
This event was a collision between IRL & URL communities extending the value of human interaction and cultural exchange in a phygital and decentralised open environment. We invited 8 artists form multiple disciplines form around the world to showcase their work for our event IRL and in the Red Eye World Metaverse gallery.
↓ ↓ ↓ We created an AR interactive hoodie for our event ↓ ↓ ↓
Partnering with two incredible 3d designers, we created a phygital hoodie, one to wear IRL and one to wear in the Metaverse. Point your phone to the QR code located on the back and you can magically see the hoodie come to live.
↓ ↓ ↓ The Playground Community ↓ ↓ ↓
↓ ↓ ↓ ↓ ↓ ↓ MORE WORK BELOW ↓ ↓ ↓ ↓ ↓ ↓
PROJECT:
→ Creative Direction
→ Branding
→ Design
→ Strategy
→ All Photography
→ Creative Direction
→ Branding
→ Design
→ Strategy
→ All Photography
PLAYGROUND ZINE
To gain momentum within our community, we launched our first digital and physical magazine. In our first issue, we had the opportunity to share what Playground stands for, our brand ethos, how to utilize our pro tools with ease, and highlight a few of our global events, and share community stories.
↓ ↓ ↓ Full spreads of the Playground Zine ↓ ↓ ↓
↓ ↓ ↓ ↓ ↓ ↓ MORE WORK BELOW ↓ ↓ ↓ ↓ ↓ ↓
PROJECT:
→ Creative Direction
→ Branding
→ Design direction
→ Motion Graphics
→ Strategy
→ Business Dev
→ ALL Photography
→ Directing + Editing
→ Creative Direction
→ Branding
→ Design direction
→ Motion Graphics
→ Strategy
→ Business Dev
→ ALL Photography
→ Directing + Editing
Playground Worldwide Events
At Playground Events, our core mission is to create more than just events; we craft experiences that transcend the ordinary. We stand for the power of connection, weaving a tapestry of shared moments that bring people together. Our events are more than gatherings; they're a celebration of community, a fusion of diverse perspectives, and a platform for meaningful connections.
↓ ↓ ↓ ↓ ↓ PLAYGROUND X DUNNO NFT DROP ↓ ↓ ↓ ↓ ↓
We unveiled the exclusive Playground x Dunno Curated membership card—an entry to a realm of discounts in-store and exclusive access to Dunno's covert events.
↓ ↓ ↓ ↓ ↓ MIAMI ART WEEK TAKEOVER ↓ ↓ ↓ ↓ ↓
PLAYGROUND X DOTCONNECTOR
PLAYGROUND and DOTCONNECTOR collaborated for an extraordinary takeover at the iconic Surf Comber hotel in Miami, Florida, amidst the renowned Art Week. Themed 'From the Beach 🏖 to the Moon 🌚,' the night unfolded with an enchanting blend of art, fashion, signature cocktails, seamless connectivity, and scintillating musical performances, all set against the backdrop of Art Basel. This unforgettable event, in partnership with @nrvld.co, transcended boundaries and redefined the art and cultural experience.
↓ ↓ ↓ ↓ ↓ MIAMI ART WEEK NFT DROP ↓ ↓ ↓ ↓ ↓
During our weeklong takeover, we collaborated with the legendary crypto artist, Burst_ to create a one of a kind Playcard NFT. Here we kicked off of the Playcard series, a limited edition collectible.
↓ ↓ ↓ ↓ ↓ PLAYGROUND COMMUNITY ↓ ↓ ↓ ↓ ↓
↓ ↓ ↓ ↓ ↓ Additional Playground Projects ↓ ↓ ↓ ↓ ↓
At Playground, we created digital collectables for our community alongside our global events. Here I designed and oversaw designers to create the custom pieces such as our Playcoin, NFT Playcards, our 3d Loading Globe and Playground Underground Collectable rings.
↓ ↓ ↓ ↓ ↓ ADDITIONAL WORK ↓ ↓ ↓ ↓ ↓