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→ Design Direction
→ Branding
→ Copywriting
→ Strategy
→ Design Direction
→ Branding
→ Copywriting
→ Strategy
↓ ↓ ↓ ↓ ↓ WORK ↓ ↓ ↓ ↓ ↓
PROJECT:
→ Creative Direction
→ Campaign Ideation
→ Design Direction
→ Brand Guidelines
→ Window Displays
→ Creative Direction
→ Campaign Ideation
→ Design Direction
→ Brand Guidelines
→ Window Displays
ADIDAS ATHLETICS GLOBAL CAMPAIGN
Collaborated with Adidas HQ to spearhead the global campaign for the launch of Adidas Athletics. I Led a dynamic team in partnership with five elite world-class athletes to conceive and execute my 'FIND FOCUS' campaign. We wanted to create a campaign that highlights the power of mental strength, and what it takes to be a world class athlete, and to inspire the world to believe in oneself, resulting in a compelling and insightful project that resonated with audiences worldwide.
↑ ↑ ↑ Global OOH: LOCATION: Berlin, Germany ↑ ↑ ↑
↑ ↑ ↑ Global OOH: LOCATION: Shanghai, China ↑ ↑ ↑
↑ ↑ ↑ Global OOH: LOCATION: NYC, USA ↑ ↑ ↑
↓ ↓ ↓ ADIDAS ATHETICS↓ ↓ ↓
COMMERCIALS
We created 5 hero Spots featuring our global talent.
↑ ↑ ↑ Adidas Athletics: James Harden ↑ ↑ ↑
↑ ↑ ↑ Adidas Athletics: Gareth Bale ↑ ↑ ↑
↑ ↑ ↑ Adidas Athletics: Ana Ivanovic ↑ ↑ ↑
↓ ↓ ↓ ADIDAS ATHETICS ↓ ↓ ↓
GLOBAL CAMPAIGN OOH
Our Campaign included one hero film, with 5 individual films featuring world class athletes. We assembled a team of directors + photographers in the USA + Europe, to bring the campaign to the Global market.
↓ ↓ ↓ ADIDAS ATHETICS↓ ↓ ↓
GLOBAL CAMPAIGN GUIDELINES
I crafted the global design guidelines for the Adidas Athletics Launch.
↓ ↓ ↓ ↓ ↓ Adidas Event Application ↓ ↓ ↓ ↓ ↓
↓ ↓ ↓ ↓ ↓ Adidas HQ + Campaign Engagement ↓ ↓ ↓ ↓ ↓
↓ ↓ ↓ ↓ ↓ Adidas In-Store Application ↓ ↓ ↓ ↓ ↓
↓ ↓ ↓ ↓ ↓ Adidas Homepage ↓ ↓ ↓ ↓ ↓
