→ Creative Direction → Branding
→ Design direction
→ Motion Graphics → Activations → UX / UI design
→ Business Dev
→ ALL Photography
→ Directing + Editing
As the Chief Creative Officer at Playground, I led a transformative role in shaping the essence of our platform. My multifaceted responsibilities encompassed the creative direction of our brand, design, and strategy, with a relentless focus on optimizing user experience and interface.
Additionally, I led the charge in curating engaging social content, driving business development efforts, and orchestrating immersive activations and events. In the ever-evolving landscape of web3 technology, I passionately championed the fusion of community-building and innovation, cementing Playground's position as a dynamic and inclusive hub for social discovery."
↑ ↑ ↑ Homepage Film: Shot + Edited + UX UI. ↑ ↑ ↑
↑ ↑ ↑ UX UI. Profile Page ↑ ↑ ↑
↑ ↑ ↑ Homepage UX UI. ↑ ↑ ↑
↑ ↑ ↑ Mobiel View ↑ ↑ ↑
↑ ↑ ↑ Social: Shot + Edit + Design + Concept + Writing ALL SOCIAL ↑ ↑ ↑
↑ ↑ ↑ Launched Playground TV Channel on Youtube ↑ ↑ ↑
For Token 2049 London, Playground partnered with Dunno Curated, Jivomir Domoustchiev, RED-EYE, and 8 global artists, creating a groundbreaking event that seamlessly blended real-world and digital communities. This convergence celebrated human interaction and cultural exchange in a decentralized, phygital environment, making a significant impact both in the metaverse and London's vibrant Soho scene.
↑ ↑ ↑ Playground brought together the new and next generation of creators. ↓ ↓ ↓
This event was a collision between IRL & URL communities extending the value of human interaction and cultural exchange in a phygital and decentralised open environment. We invited 8 artists form multiple disciplines form around the world to showcase their work for our event IRL and in the Red Eye World Metaverse gallery.
↓ ↓ ↓ We created an AR interactive hoodie for our event ↓ ↓ ↓