Collaborated with Adidas HQ to spearhead the global campaign for the launch of Adidas Athletics. I Led a dynamic team in partnership with five elite world-class athletes to conceive and execute my 'FIND FOCUS' campaign. We wanted to create a campaign that highlights the power of mental strength, and what it takes to be a world class athlete, and to inspire the world to believe in oneself, resulting in a compelling and insightful project that resonated with audiences worldwide.
Our Campaign included one hero film, with 5 individual films featuring world class athletes. We assembled a team of directors + photographers in the USA + Europe, to bring the campaign to the Global market.